Money. Identity. Technology.
Follow the money. Find the decision.
Legal entity in disputes over commercial classification and criticism
DoubleVerify Inc. is the named company in the FilmOn classification litigation and a separate named plaintiff alongside DoubleVerify Holdings in the May 2025 Adalytics complaint. It should be distinguished from the general product brand and reporting parent.
The FilmOn opinion describes confidential paid reports using Adult Content and copyright-related categories. Adult Content included mature themes or language, not only pornography. FilmOn's opening brief says it demanded correction on 12 December 2013 and disputed whole-network scope and pornographic implications. Those are attributed demands and allegations. The May 2025 complaint names DoubleVerify Inc. and Holdings as plaintiffs against Adalytics; it does not resolve the earlier classifications.
DoubleVerify Inc. — named litigant → Historical DoubleVerify confidential website reports
Historical record described6May2019
FilmOn opinion describes DV-defined Adult Content and copyright streaming/file-sharing categories in paid confidential reports. Adult Content encompassed mature themes/language, not only pornography; categorization is not a final infringement judgment.
DoubleVerify Inc. — named litigant → DV v Adalytics complaint —12May2025
2025-05-12 – 2025-05-12
Stamped12May2025 original complaint names DoubleVerify Holdings Inc. and DoubleVerify Inc. as plaintiffs, Adalytics Research LLC as sole defendant. No later case status acquired.
FilmOn.com Inc. → DoubleVerify Inc. — named litigant
2013-12-12 – 2013-12-12
Opening brief says FilmOn demanded removal/correction on12December2013 and disputed whole-network scope and pornographic implication; underlying letters/appendix and actual later correction not obtained.
The court expressly applied FilmOn.com Inc. v. DoubleVerify Inc. (2019), involving confidential paid website reports tagged for adult content or copyright infringement. In this opinion, that earlier case supplies the legal comparison between commercial classification for advertisers and commercial risk reporting for acquirers (printed pp13-14; reader305-319). The comparison is significant for the investigation's structure: a privately distributed classifier does not obtain this procedural shield merely by invoking a public-interest subject. It establishes no common ownership, data feed or operational coordination between DoubleVerify and MATCH, and does not adjudicate the truth of FilmOn's challenged classifications. The named precedent remains an unacquired next-question candidate; no separate FilmOn inquiry was opened.
Read the research & sources ↗DoubleVerify / Check My Ads: preservation demand and the distinct Adalytics complaint ↗
FilmOn classification litigation: a paid label, an attempted correction, and a procedural limit ↗
DoubleVerify Inc. — named litigant → defined and sold confidential classifications → Historical DoubleVerify confidential website reports
Historical record described6May2019
FilmOn opinion describes DV-defined Adult Content and copyright streaming/file-sharing categories in paid confidential reports. Adult Content encompassed mature themes/language, not only pornography; categorization is not a final infringement judgment.
FilmOn.com Inc. → asserted a correction and clarification demand → DoubleVerify Inc. — named litigant
2013-12-12 – 2013-12-12
Reported by the cited source
Opening brief says FilmOn demanded removal/correction on12December2013 and disputed whole-network scope and pornographic implication; underlying letters/appendix and actual later correction not obtained.
DoubleVerify Inc. — named litigant → is named plaintiff in filed complaint → DV v Adalytics complaint —12May2025
2025-05-12 – 2025-05-12
Stamped12May2025 original complaint names DoubleVerify Holdings Inc. and DoubleVerify Inc. as plaintiffs, Adalytics Research LLC as sole defendant. No later case status acquired.