Policy

Harmful-ad incident reporting — CMA proposal

CMA asks for advertising incident reporting to Ofcom and advertisers without a minimum threshold, using harmful/unsafe language broader than established illegality. No implemented reporting channel established.

What the records show

CMA additional-safety response — 2025Harmful-ad incident reporting — CMA proposal

requested advertising incident reporting without a minimum threshold

CMA asked for reporting to Ofcom/advertisers and associated refunds, using harmful/unsafe-ad terminology as well as illegality. It did not establish the reported incidents independently.

Further reading

CMA's monetization proposal and Ofcom's response

Read the original source 1

What the connections say

1 relationships