Money. Identity. Technology.
Follow the money. Find the decision.
Requests & dispositions
CMA asks for creator/advertiser checks, platform review before monetization and sanctions. Its crisis revenue/refund proposal has an explicit regulator response: specific monetization practices were not recommended.
Solid lines: documented in a cited record. Dashed: reported or inferred. Hollow arrows: proposed powers. Choose a connection for its evidence.
These checks concern monetized creators and advertisers, not every viewer. The disposition of other recommendations is unresolved in the accepted source wave; no enacted universal ID, actual ban, refund or automated decision is inferred.
Check My Ads → provided a consultation response → CMA additional-safety response — 2025
2025 consultation; exact submission day unknown.
Ofcom hosts CMA's31-page additional-safety response. The11December2025 listing date is not an independently established submission date.
CMA additional-safety response — 2025 → submitted proposals for additional safety measures → Ofcom
CMA asked Ofcom to address monetization incentives, verification and sanctions. Receipt/publication does not establish adoption of each recommendation.
CMA additional-safety response — 2025 → requested verification of creators and advertisers → Creator / advertiser verification — CMA proposal
KYC/KYBC proposals cover creators and advertisers, payment/location signals and repeat violators. No universal viewer-ID rule, prescribed identity document or technical identity database is specified.
CMA additional-safety response — 2025 → requested withholding monetization pending platform assessment → Pre-monetization risk clearance — CMA proposal
CMA would require a monetization decision where risk indicators suggest illegal content, with clearance by provider systems/manual review; a court ruling is not the proposed trigger.
CMA additional-safety response — 2025 → requested return bans, repeat-violator sanctions and clawbacks → Monetizer return bans and financial sanctions — CMA proposal
CMA requests return prevention for specified adultCSAM offenders, permanent bans of repeat illegal monetizers and advertiser clawbacks. Account access and revenue sanctions are distinct; implementation unverified.
CMA additional-safety response — 2025 → requested crisis monetization controls and conditional refunds → Crisis revenue accounting and refunds — CMA proposal
CMA proposed crisis revenue information, monetization changes and refunds where possible, not a guarantee of reimbursement in every case.
Ofcom → declined to recommend specific monetization practices → Crisis revenue accounting and refunds — CMA proposal
2026-06-09 – 2026-06-09
Ofcom explicitly records CMA's revenue/refund request and declines to recommend specific monetization practices for the crisis protocol. Providers retain proportionate advertising-integrity choices; this does not decide CMA's other proposals.
Ofcom → forecast remaining additional-measures decisions for autumn2026 → CMA additional-safety response — 2025
Roadmapupdated2026-07-28;indexupdated2026-09-09.
The current scoped roadmap forecasts remaining decisions, while the crisis decision is already published. Neither the forecast nor the September9 issued-code index resolves all CMA proposals or crisis commencement.