RED THREADS.

Money. Identity. Technology.
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Policy

Creator / advertiser verification — CMA proposal

Proposed KYC/KYBC for creators and advertisers concerns monetized participation. No specified identity document, shared database or universal viewer check; other dispositions unverified.

What the records show

CMA additional-safety response — 2025 → Creator / advertiser verification — CMA proposal

requested verification of creators and advertisers

KYC/KYBC proposals cover creators and advertisers, payment/location signals and repeat violators. No universal viewer-ID rule, prescribed identity document or technical identity database is specified.

Response to consultation: Online Safety Act — Additional Safety Measures ↗

Further reading

CMA's monetization proposal and Ofcom's response ↗

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Response to consultation: Online Safety Act — Additional Safety Measures

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Requests & dispositions

Check My Ads: requests and responses

CMA asks for creator/advertiser checks, platform review before monetization and sanctions. Its crisis revenue/refund proposal has an explicit regulator response: specific monetization practices were not recommended.

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What the connections say

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