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Working group
26February2026 minutes record taskforce members agreeing draft terms/year plan presented by IAB UK. Actual terms not acquired; future work to map standards and disrupt malicious ads is not a demonstrated outcome.
Online Advertising Taskforce → Ad Fraud and Standards Working Group
2026-02-26 – 2026-02-26
Minutes record agreement of the draft after setup followingNovember2025 meeting. The record does not identify individual votes, full terms, compulsory powers or completed enforcement outcomes.
IAB UK → Ad Fraud and Standards Working Group
2026-02-26 – 2026-02-26
26February2026 minutes attribute presentation to IAB UK’s Sinead Coogan-Jobes. Terms were not acquired; presentation is not regulatory authority or proof of completed standards/disruption.
Section4 records that Sinead Coogan-Jobes of IAB UK presented the new Ad Fraud and Standards Working Group's draft terms of reference and yearly plan, which taskforce members agreed. The group had been set up following the November2025 meeting. Its forthcoming mapping exercise would identify standards/mechanisms to detect, disrupt and prevent malicious advertising entering the supply chain. This is actual reported collective approval of a work plan; the precise terms themselves were not acquired, and these minutes do not grant the group powers to compel verification or disconnection.
Read the research & sources ↗UK KYBC: government consideration, narrower advertising proposals, and a 2026 industry pathway ↗
IAB UK → presented draft terms and year plan to the taskforce → Ad Fraud and Standards Working Group
2026-02-26 – 2026-02-26
26February2026 minutes attribute presentation to IAB UK’s Sinead Coogan-Jobes. Terms were not acquired; presentation is not regulatory authority or proof of completed standards/disruption.
Online Advertising Taskforce → recorded members agreeing draft terms and year plan → Ad Fraud and Standards Working Group
2026-02-26 – 2026-02-26
Minutes record agreement of the draft after setup followingNovember2025 meeting. The record does not identify individual votes, full terms, compulsory powers or completed enforcement outcomes.