IAB UK

Section4 records that Sinead Coogan-Jobes of IAB UK presented the new Ad Fraud and Standards Working Group's draft terms of reference and yearly plan, which taskforce members agreed. The group had been set up following the November2025 meeting. Its forthcoming mapping exercise would identify standards/mechanisms to detect, disrupt and prevent malicious advertising entering the supply chain. This is actual reported collective approval of a work plan; the precise terms themselves were not acquired, and these minutes do not grant the group powers to compel verification or disconnection.

Paragraph55 says wider programmatic advertising largely falls outside the then-current Online Safety Act scope. It reports Home Office and DCMS launching a partnership with IAB UK under the taskforce, reporting to ministers in early2027. If industry partnership and market incentives are insufficient, the government says it will legislate within this Parliament. This supports a current-at-publication policy pathway and a conditional legislative threat, not a commenced blanket KYBC rule. It does not identify the IPO forum as author or describe the broader infrastructure proposal as accepted or rejected wholesale.