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Research supplier whose claims enter political and legal disputes
Adalytics Research LLC is the advertising-research firm identified as an input to the February 2025 Senate inquiry and as defendant in DoubleVerify's May 2025 complaint. Its technical claims prompted company rebuttals and scrutiny of advertising safeguards.
The Senate office says senators received Adalytics research before public release. DoubleVerify's 7 February and 7 April responses dispute technical conclusions and describe remedial or development work. On 12 May, DoubleVerify Holdings and DoubleVerify Inc. filed a complaint naming Adalytics as the sole defendant and seeking monetary and corrective relief. The retained lane did not inspect the complete underlying technical study or establish a later merits judgment.
DV v Adalytics complaint —12May2025 → Adalytics Research LLC
2025-05-12 – 2025-05-12
Pleading asks compensation/disgorgement, punitive damages, costs/fees and corrective relief. These are requested, not granted; CMA is not its named defendant.
DoubleVerify — product and membership brand → Adalytics Research LLC
2025-02-07 – 2025-02-07
February7 company response disputes technical conclusions, reports extra blocking/review and a P2P category under development. It is interested-party response, not independently audited test data; temporal overlap with letters does not isolate causation.
DoubleVerify — product and membership brand → Adalytics Research LLC
2025-04-07 – 2025-04-07
7April company statement challenges bot/billing/code and detection claims, including alleged misleading government representations. Merits and actual billable adjustments were not independently audited; this predates the14April letter.
Adalytics Research LLC → February2025 Blackburn–Blumenthal advertising inquiry
2025-02-07 – 2025-02-07
Senate office announcement says senators received Adalytics research before public release. Underlying full technical report/methods were not inspected in this lane; no merits finding follows.
DoubleVerify / Check My Ads: preservation demand and the distinct Adalytics complaint ↗
The February2025 pressure route into advertising defaults ↗
DV category authority: a later adoption claim and an upstream correction boundary ↗
Adalytics research and CMA’s claimed advocacy precede the February 2025 requests to DV, MRC and TAG. TAG reports no investigated BSC violations; DV disputes interpretation and reports additional safeguards.
Open diagram →DV Holdings’ counsel issued a preservation demand, and CMA publicly objected. The later complaint names both DV legal entities as plaintiffs and Adalytics as defendant; it separately alleges coordination with CMA.
Open diagram →Adalytics Research LLC → provided research described as available before release → February2025 Blackburn–Blumenthal advertising inquiry
2025-02-07 – 2025-02-07
Reported by the cited source
Senate office announcement says senators received Adalytics research before public release. Underlying full technical report/methods were not inspected in this lane; no merits finding follows.
DoubleVerify — product and membership brand → disputes interpretation and reports added safeguards → Adalytics Research LLC
2025-02-07 – 2025-02-07
Reported by the cited source
February7 company response disputes technical conclusions, reports extra blocking/review and a P2P category under development. It is interested-party response, not independently audited test data; temporal overlap with letters does not isolate causation.
DoubleVerify — product and membership brand → publishes technical and commercial rebuttal → Adalytics Research LLC
2025-04-07 – 2025-04-07
Reported by the cited source
7April company statement challenges bot/billing/code and detection claims, including alleged misleading government representations. Merits and actual billable adjustments were not independently audited; this predates the14April letter.
DV v Adalytics complaint —12May2025 → seeks damages, retraction and corrective advertising → Adalytics Research LLC
2025-05-12 – 2025-05-12
Pleading asks compensation/disgorgement, punitive damages, costs/fees and corrective relief. These are requested, not granted; CMA is not its named defendant.