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Commercial classifications influencing advertising access
DoubleVerify is an advertising-verification and classification business. Its published products combine automated and human review, customer-selectable categories and services used before and after advertising purchases.
February2025 Blackburn–Blumenthal advertising inquiry → DoubleVerify — product and membership brand
2025-02-07 – 2025-02-07
Letter asks about blocking/remediation, advertiser notification, annual NCMEC-report use, authority reports and related revenue; answers requested by14February. Questions are not proof of underlying violations or completed compliance.
DoubleVerify — product and membership brand → Internet Watch Foundation
IWF places DV in Members contributing over£25,000. No exact amount, upper bound, payment date, invoice period or reconciled receipt is established; do not manufacture an annual2025payment by combining the current fee page. Payment status: band reported by recipient; receipt unverified
DoubleVerify — product and membership brand → DV-described public NCMEC input — versions unknown
2025-02-13 – 2025-02-13
DV says it reviewed three years/over300domains or providers, cross-checked existing classifications, assessed remaining sites and excluded large well-moderated social/search services. Exact years/files/columns/provider-domain mapping unknown; no misuse finding.
DoubleVerify — product and membership brand → Adalytics Research LLC
2025-02-07 – 2025-02-07
February7 company response disputes technical conclusions, reports extra blocking/review and a P2P category under development. It is interested-party response, not independently audited test data; temporal overlap with letters does not isolate causation.
DoubleVerify — product and membership brand → DV advertiser customers — disclosed class
2025-02-25 – 2025-02-25
25February2025 statement permits eligible DV advertiser measurement clients to request URL-level detail; interface and other integrations remained future plans in that announcement. It does not grant all publishers every advertiser report.
DoubleVerify — product and membership brand → Adalytics Research LLC
2025-04-07 – 2025-04-07
7April company statement challenges bot/billing/code and detection claims, including alleged misleading government representations. Merits and actual billable adjustments were not independently audited; this predates the14April letter.
DoubleVerify — product and membership brand → DV platform partners — reported implementation class
2025-04-24 – 2025-04-24
April24 release says nearly30 platforms implemented Highly Illicit and offers the category free to all platforms, including nonclients. No named platform logs, blocked-site count or raw-IWF-data redistribution licence proved.
DoubleVerify — product and membership brand → DV brand suitability classification service
2024-06-13 – 2024-06-13
June2024 statement describes classification-review/report-log access and separation from sales/client teams. No independent adjudicator, decision deadline, worked correction or mandatory advertiser reconsideration acquired.
9 September 2026. The public record now identifies DoubleVerify's membership start and contribution band, and describes what membership supplies. It also shows a route for funding members to participate in governance. None of the inspected records gives DV a reserved board seat, authority to dictate an individual content assessment, or a payment tied to a particular removal. Acquisition is closed after four directly relevant current pages and reuse of retained records.
Read the research & sources ↗Seven discovery queries were run: exact statement title on Check My Ads; DoubleVerify with April14/2025/preservation; site.doubleverify.com with Check My Ads/legal letter (literal malformed domain operator, not treated as an exhaustive domain search); DoubleVerify/Bradley/Check My Ads; DoubleVerify/Check My Ads/April2025/response; site:doubleverify.com with Adalytics/May12,2025/lawsuit; and site:doubleverify.com with Check My Ads/letter. Read the exact statement and linked letter, the discovered DV response, and scoped portions of the directly surfaced complaint. Secondary news results were discovery context only, not proof of the operative demands or outcome. No broader donor, legal-firm, related-company, or separate-lawsuit branch opened.
Read the research & sources ↗The retained13 February2025 DoubleVerify announcement says it reviewed three years of public NCMEC data as a starting point, analyzed over300 domains/electronic service providers that had received CSAM-related notices, cross-referenced existing classifications, and conducted site-by-site analysis for the remainder while excluding large, well-moderated social/search services. It does not identify those years or the files and columns used.
Read the research & sources ↗Acquisition closed on9 September2026. The historical source family is identified; DoubleVerify's exact three years, files, filters and provider-to-domain mapping remain unestablished.
Read the research & sources ↗DoubleVerify / Check My Ads: preservation demand and the distinct Adalytics complaint ↗
IWF–DoubleVerify membership: fees, licensed resources and a collective governance route ↗
The February2025 pressure route into advertising defaults ↗
DoubleVerify: customer choice, vendor defaults and review ↗
DV category authority: a later adoption claim and an upstream correction boundary ↗
Adalytics research and CMA’s claimed advocacy precede the February 2025 requests to DV, MRC and TAG. TAG reports no investigated BSC violations; DV disputes interpretation and reports additional safeguards.
Open diagram →DV describes selecting public NCMEC material, conducting further assessment and introducing a Highly Illicit category. IWF’s assessed URL input is separate from DV’s membership and contribution band.
Open diagram →DoubleVerify — product and membership brand → describes proprietary classification service → DV brand suitability classification service
Reported by the cited source
Current product page describes AI/human review, more than100 customer-selectable categories and separate pre-bid/post-purchase services. Vendor claims are not independent deployment or accuracy evidence.
DoubleVerify — product and membership brand → announced future default enablement → Highly Illicit: Do Not Monetize — DV category
2025-02-13 – 2025-02-13
Reported by the cited source
13February2025 announcement says both categories will be enabled by default. P2P has acknowledged lawful uses; announced enablement is distinct from the later April reported state.
DoubleVerify — product and membership brand → reported enabled default → Highly Illicit: Do Not Monetize — DV category
2025-04-24 – 2025-04-24
Reported by the cited source
24April2025 release states both categories are enabled by default. This is a company-reported operational state, not independently tested customer configuration.
DoubleVerify — product and membership brand → announced future default enablement → P2P Sharing and Streaming — DV category
2025-02-13 – 2025-02-13
Reported by the cited source
13February2025 announcement says both categories will be enabled by default. P2P has acknowledged lawful uses; announced enablement is distinct from the later April reported state.
DoubleVerify — product and membership brand → reported enabled default → P2P Sharing and Streaming — DV category
2025-04-24 – 2025-04-24
Reported by the cited source
24April2025 release states both categories are enabled by default. This is a company-reported operational state, not independently tested customer configuration.
DoubleVerify — product and membership brand → reported nearly30 category implementations → DV platform partners — reported implementation class
2025-04-24 – 2025-04-24
Reported by the cited source
April24 release says nearly30 platforms implemented Highly Illicit and offers the category free to all platforms, including nonclients. No named platform logs, blocked-site count or raw-IWF-data redistribution licence proved.
DoubleVerify — product and membership brand → describes publisher review and sales separation → DV brand suitability classification service
2024-06-13 – 2024-06-13
Reported by the cited source
June2024 statement describes classification-review/report-log access and separation from sales/client teams. No independent adjudicator, decision deadline, worked correction or mandatory advertiser reconsideration acquired.
DoubleVerify — product and membership brand → announced requestable URL-level reporting → DV advertiser customers — disclosed class
2025-02-25 – 2025-02-25
Reported by the cited source
25February2025 statement permits eligible DV advertiser measurement clients to request URL-level detail; interface and other integrations remained future plans in that announcement. It does not grant all publishers every advertiser report.
DoubleVerify — product and membership brand → reports source selection and further assessment → DV-described public NCMEC input — versions unknown
2025-02-13 – 2025-02-13
Reported by the cited source
DV says it reviewed three years/over300domains or providers, cross-checked existing classifications, assessed remaining sites and excluded large well-moderated social/search services. Exact years/files/columns/provider-domain mapping unknown; no misuse finding.
DoubleVerify — product and membership brand → is listed as member since1April2025 → Internet Watch Foundation
Membership start stated; continuing status observed9September2026, not an end date.
Reported by the cited source
IWF directory identifies the DV brand as member since1April2025, later than February categories. Exact legal signatory and agreement not established.
DoubleVerify — product and membership brand → is disclosed in contribution band overGBP25000 → Internet Watch Foundation
Reported by the cited source
IWF places DV in Members contributing over£25,000. No exact amount, upper bound, payment date, invoice period or reconciled receipt is established; do not manufacture an annual2025payment by combining the current fee page.
Payment status: band reported by recipient; receipt unverified
February2025 Blackburn–Blumenthal advertising inquiry → requests remediation, data-use and revenue answers → DoubleVerify — product and membership brand
2025-02-07 – 2025-02-07
Letter asks about blocking/remediation, advertiser notification, annual NCMEC-report use, authority reports and related revenue; answers requested by14February. Questions are not proof of underlying violations or completed compliance.