Policy

P2P Sharing and Streaming — DV category

Vendor-described avoidance category includes infrastructure with legitimate uses; no judicial illegality of every service inferred.

What the records show

DoubleVerify — product and membership brandP2P Sharing and Streaming — DV category

announced future default enablement

2025-02-13 – 2025-02-13

13February2025 announcement says both categories will be enabled by default. P2P has acknowledged lawful uses; announced enablement is distinct from the later April reported state.

DoubleVerify — product and membership brandP2P Sharing and Streaming — DV category

reported enabled default

2025-04-24 – 2025-04-24

24April2025 release states both categories are enabled by default. This is a company-reported operational state, not independently tested customer configuration.

From the investigation

A classification matters because someone acts on it

Advertising classification adds a question about scale: is the object a page, channel or whole domain? February 2025 Senate letters questioned financing a website even where advertisements avoided prohibited material. DoubleVerify subsequently announced default Highly Illicit and P2P Sharing and Streaming categories and later reported implementation. The chronology does not establish that the letters uniquely caused the change. NCMEC notifications, DV's assessment and its later IWF relationship are different inputs. Announced defaults do not constitute our observation of customer settings, and general customer-choice language does not prove an override in every configuration. A14

Read the research & sources ↗

Further reading

DoubleVerify: customer choice, vendor defaults and review

DV category authority: a later adoption claim and an upstream correction boundary

Read the original sources 2

What the connections say

2 relationships