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Vendor combining official determinations, private assessment and ad-market distribution
White Bullet provides commercial piracy-risk and advertising-exclusion resources. Its descriptions distinguish an index based on official court or authority lists from proprietary assessment that can extend beyond adjudicated sites.
The vendor describes specialist and machine-learning assessment alongside its official-list index. It reported WIPO ALERT membership in May 2021, and Peer39's marketplace lists its piracy-domain exclusion offering. Police later attributed to White Bullet a 58% decline in UK advertising and an estimated £6 million reduction in IWL-site advertising revenue from UK traffic during 2022. The original study and counterfactual were not acquired, so these remain attributed estimates rather than audited cash effects.
White Bullet → Operation Creative
January–December2022
Police attributes a58% decline in UK advertising and estimated GBP6m reduction in IWL-site advertising revenue from UK traffic, January–December2022, to White Bullet research. No original study, counterfactual or cash record acquired.
Peer39 → White Bullet
Current marketplace counterpart lists White Bullet as providing a piracy-domain exclusion resource. Exact launch, purchaser activation and cash effects are unverified.
White Bullet → WIPO ALERT — advertising distribution
2021-05-05 – 2021-05-05
White Bullet's5May2021 account names WIPO ALERT membership and combined official/private data offering; no executed licence or item-level ingestion audit.
White Bullet → White Bullet proprietary IPI Index
2018-06-25 – 2018-06-25
Vendor describes specialist/machine-learning assessment beyond adjudicated sites; this is a commercial methodology claim, not a court finding.
White Bullet → White Bullet Global Piracy Index
2018-06-25 – 2018-06-25
Vendor describes a global court/order-list index, distinct from its own broader risk scoring. No underlying entries were inspected.
White Bullet → Peer39
2021-05-26 – 2021-05-26
26May2021 announcement says planned pre-bid offering will go live inQ3; it alone does not prove completion.
Operation Creative: police classification, advertiser choice and list correction ↗
Advertising recipients: recommended contracts, licence duties and commercial list delivery ↗
WIPO ALERT carries national assessments to approved advertising users. Contributors retain responsibilities and access choices; users choose which lists to use. Review begins in the relevant national process.
Open diagram →White Bullet describes an official-list index and a separate proprietary risk index. Peer39 markets an exclusion offering. Gambling Commission duties give a distinct contractual route for licensees.
Open diagram →White Bullet → advertises combined official-list resource → White Bullet Global Piracy Index
2018-06-25 – 2018-06-25
Reported by the cited source
Vendor describes a global court/order-list index, distinct from its own broader risk scoring. No underlying entries were inspected.
White Bullet → advertises independent risk assessments → White Bullet proprietary IPI Index
2018-06-25 – 2018-06-25
Reported by the cited source
Vendor describes specialist/machine-learning assessment beyond adjudicated sites; this is a commercial methodology claim, not a court finding.
White Bullet → announces prospective marketplace delivery → Peer39
2021-05-26 – 2021-05-26
Reported by the cited source
26May2021 announcement says planned pre-bid offering will go live inQ3; it alone does not prove completion.
Peer39 → currently advertises piracy exclusion offering → White Bullet
Reported by the cited source
Current marketplace counterpart lists White Bullet as providing a piracy-domain exclusion resource. Exact launch, purchaser activation and cash effects are unverified.
White Bullet → supplies police-published advertising estimate → Operation Creative
January–December2022
Reported by the cited source
Police attributes a58% decline in UK advertising and estimated GBP6m reduction in IWL-site advertising revenue from UK traffic, January–December2022, to White Bullet research. No original study, counterfactual or cash record acquired.
White Bullet → reports membership and use alongside own assessments → WIPO ALERT — advertising distribution
2021-05-05 – 2021-05-05
Reported by the cited source
White Bullet's5May2021 account names WIPO ALERT membership and combined official/private data offering; no executed licence or item-level ingestion audit.