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Reporting parent connecting verification revenue and legal defence
DoubleVerify Holdings Inc. is the publicly reporting corporate issuer for the DoubleVerify business and a plaintiff in the 2025 Adalytics complaint. Its consolidated filings describe the commercial model behind advertising verification and suitability services.
The FY2025 Form 10-K attributes 90% of revenue to advertisers, principally transaction or impression measurement fees, and 10% to supply-side customers, including minimum guarantees and tiered pricing. In April 2025, a Paul Hastings preservation letter represented Holdings to Check My Ads; in May, Holdings and DoubleVerify Inc. sued Adalytics. The filing's consolidated business description does not identify the exact contracting entity for every historical FilmOn service.
Paul Hastings LLP → DoubleVerify Holdings Inc.
April–May2025
Firm appears on the preservation letter and later complaint, with Bondi among listed counsel and Kwame Manley signing the complaint. Representation does not establish finance or additional-client coordination.
DoubleVerify Holdings Inc. → 14April2025 DV preservation demand
2025-04-14 – 2025-04-14
Letter invokes possible defamation/tortious interference/injurious falsehood and asks preservation of DV/Adalytics/government-communication materials. It is not a court order or finding of enforceable scope.
DoubleVerify Holdings Inc. → DV v Adalytics complaint —12May2025
2025-05-12 – 2025-05-12
Stamped12May2025 original complaint names DoubleVerify Holdings Inc. and DoubleVerify Inc. as plaintiffs, Adalytics Research LLC as sole defendant. No later case status acquired.
Bradley J. Bondi → DoubleVerify Holdings Inc.
2025-04-14 – 2025-04-14
Recipient-published letter names Bondi acting for DoubleVerify Holdings on Paul Hastings letterhead. No fee or ownership relation follows.
DoubleVerify Holdings Inc. → DV brand suitability classification service
FY2025 report
The issuer describes configuration/classification and customer feedback in product development. Consolidated disclosure is not proof of the exact historical FilmOn contracting party.
DV advertiser customers — disclosed class → DoubleVerify Holdings Inc.
Fiscal2025
FY2025 filing reports90% of revenue from advertisers, mainly measured transaction/impression fees, with some capped spend-based fees. No absolute sum or fee per exclusion inferred.
DV supply-side customers — disclosed class → DoubleVerify Holdings Inc.
Fiscal2025
FY2025 filing reports10% supply-side revenue with minimum guarantees/tiered pricing. This does not establish biased classification or a payment tied to a specific exclusion.
DoubleVerify / Check My Ads: preservation demand and the distinct Adalytics complaint ↗
DV advertiser customers — disclosed class → accounted for reported90percent of group revenue → DoubleVerify Holdings Inc.
Fiscal2025
Reported by the cited source
FY2025 filing reports90% of revenue from advertisers, mainly measured transaction/impression fees, with some capped spend-based fees. No absolute sum or fee per exclusion inferred.
DV supply-side customers — disclosed class → accounted for reported10percent of group revenue → DoubleVerify Holdings Inc.
Fiscal2025
Reported by the cited source
FY2025 filing reports10% supply-side revenue with minimum guarantees/tiered pricing. This does not establish biased classification or a payment tied to a specific exclusion.
DoubleVerify Holdings Inc. → reports consolidated configuration and service model → DV brand suitability classification service
FY2025 report
Reported by the cited source
The issuer describes configuration/classification and customer feedback in product development. Consolidated disclosure is not proof of the exact historical FilmOn contracting party.
Bradley J. Bondi → signed preservation letter as counsel → DoubleVerify Holdings Inc.
2025-04-14 – 2025-04-14
Recipient-published letter names Bondi acting for DoubleVerify Holdings on Paul Hastings letterhead. No fee or ownership relation follows.
Paul Hastings LLP → is named counsel in demand and pleading → DoubleVerify Holdings Inc.
April–May2025
Firm appears on the preservation letter and later complaint, with Bondi among listed counsel and Kwame Manley signing the complaint. Representation does not establish finance or additional-client coordination.
DoubleVerify Holdings Inc. → issued counsel demand under anticipated litigation → 14April2025 DV preservation demand
2025-04-14 – 2025-04-14
Letter invokes possible defamation/tortious interference/injurious falsehood and asks preservation of DV/Adalytics/government-communication materials. It is not a court order or finding of enforceable scope.
DoubleVerify Holdings Inc. → is named plaintiff in filed complaint → DV v Adalytics complaint —12May2025
2025-05-12 – 2025-05-12
Stamped12May2025 original complaint names DoubleVerify Holdings Inc. and DoubleVerify Inc. as plaintiffs, Adalytics Research LLC as sole defendant. No later case status acquired.