Money. Identity. Technology.
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Group of participants
Customers choose categories and have specified reporting eligibility; not all affected publishers or verified actual configurations.
DV advertiser customers — disclosed class → DV brand suitability classification service
Public product description gives brands category choice, including otherwise legitimate material. It does not disclose override rights for every2025named default or any actual configuration.
DoubleVerify — product and membership brand → DV advertiser customers — disclosed class
2025-02-25 – 2025-02-25
25February2025 statement permits eligible DV advertiser measurement clients to request URL-level detail; interface and other integrations remained future plans in that announcement. It does not grant all publishers every advertiser report.
DV advertiser customers — disclosed class → DoubleVerify Holdings Inc.
Fiscal2025
FY2025 filing reports90% of revenue from advertisers, mainly measured transaction/impression fees, with some capped spend-based fees. No absolute sum or fee per exclusion inferred.
DV advertiser customers — disclosed class → may choose categories to avoid → DV brand suitability classification service
Public product description gives brands category choice, including otherwise legitimate material. It does not disclose override rights for every2025named default or any actual configuration.
DoubleVerify — product and membership brand → announced requestable URL-level reporting → DV advertiser customers — disclosed class
2025-02-25 – 2025-02-25
Reported by the cited source
25February2025 statement permits eligible DV advertiser measurement clients to request URL-level detail; interface and other integrations remained future plans in that announcement. It does not grant all publishers every advertiser report.
DV advertiser customers — disclosed class → accounted for reported90percent of group revenue → DoubleVerify Holdings Inc.
Fiscal2025
Reported by the cited source
FY2025 filing reports90% of revenue from advertisers, mainly measured transaction/impression fees, with some capped spend-based fees. No absolute sum or fee per exclusion inferred.