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Commercial classification translated into advertiser targeting and review
DoubleVerify's brand-suitability service offers website and content classifications for advertisers, using vendor-described automated analysis and human review. Its products support decisions before an advertising purchase and measurement afterward.
The product page describes more than one hundred customer-selectable categories and separate pre-bid and post-purchase products. A June 2024 statement describes publisher classification review and report-log access, with review separated from sales and client teams. The retained sources do not provide an independent adjudicator, a decision deadline or a worked correction requiring advertisers to reconsider. Vendor descriptions establish the offered mechanisms rather than independently measured accuracy or a named customer's settings.
DV advertiser customers — disclosed class → DV brand suitability classification service
Public product description gives brands category choice, including otherwise legitimate material. It does not disclose override rights for every2025named default or any actual configuration.
DoubleVerify — product and membership brand → DV brand suitability classification service
2024-06-13 – 2024-06-13
June2024 statement describes classification-review/report-log access and separation from sales/client teams. No independent adjudicator, decision deadline, worked correction or mandatory advertiser reconsideration acquired.
DoubleVerify — product and membership brand → DV brand suitability classification service
Current product page describes AI/human review, more than100 customer-selectable categories and separate pre-bid/post-purchase services. Vendor claims are not independent deployment or accuracy evidence.
DoubleVerify Holdings Inc. → DV brand suitability classification service
FY2025 report
The issuer describes configuration/classification and customer feedback in product development. Consolidated disclosure is not proof of the exact historical FilmOn contracting party.
DoubleVerify — product and membership brand → describes proprietary classification service → DV brand suitability classification service
Reported by the cited source
Current product page describes AI/human review, more than100 customer-selectable categories and separate pre-bid/post-purchase services. Vendor claims are not independent deployment or accuracy evidence.
DV advertiser customers — disclosed class → may choose categories to avoid → DV brand suitability classification service
Public product description gives brands category choice, including otherwise legitimate material. It does not disclose override rights for every2025named default or any actual configuration.
DoubleVerify — product and membership brand → describes publisher review and sales separation → DV brand suitability classification service
2024-06-13 – 2024-06-13
Reported by the cited source
June2024 statement describes classification-review/report-log access and separation from sales/client teams. No independent adjudicator, decision deadline, worked correction or mandatory advertiser reconsideration acquired.
DoubleVerify Holdings Inc. → reports consolidated configuration and service model → DV brand suitability classification service
FY2025 report
Reported by the cited source
The issuer describes configuration/classification and customer feedback in product development. Consolidated disclosure is not proof of the exact historical FilmOn contracting party.