July 2025 payment campaign → Steam
Targeted platform
2025-07-10
Steam was named among platforms for which the letter sought withdrawal of payment processing; Steam internal decision records were not reviewed.
Public pressure campaign targeting the payment dependencies of game distribution
July 2025 payment campaign
The July 2025 payment campaign was an open-letter effort organised by Collective Shout asking payment-company leaders to stop processing transactions for targeted game platforms. The letter dated 10 July named Steam and itch.io and was signed by advocates including NCOSE's Haley McNamara, Melinda Tankard Reist and Jon Rouse.
A request followed by an attributed platform response
The letter addressed PayPal, Mastercard, Visa, Paysafe and Discover leadership. On 24 July, itch.io attributed processor scrutiny and broad adult-content deindexing to the campaign, explaining the need to protect payment access. Mastercard subsequently denied directly requiring game restrictions. The retained record therefore contains a public demand, signatory support and an affected platform's account of consequences, but not the underlying private notices that would settle who instructed which intermediary to take which action.
What the records show
July 2025 payment campaign → Payment-letter addressees
Requested processing withdrawal
2025-07-10
Letter addressed PayPal, Mastercard, Visa, Paysafe and Discover leadership. It was a pressure campaign and request, not a legally binding order.
Collective Shout → July 2025 payment campaign
Organised open letter
2025-07-10
Collective Shout published the 10 July letter requesting payment-company leadership stop processing for the targeted game platforms.
Jon Rouse → July 2025 payment campaign
Co-signatory
2025-07-10
Jon Rouse signed the open letter in his professional identification. No financial or legal authority relationship is stated.
NCOSE → July 2025 payment campaign
Co-signed through Haley McNamara
2025-07-10
Haley McNamara signed for NCOSE. Public campaign endorsement; no transfer of funds or directing authority established.
Melinda Tankard Reist → July 2025 payment campaign
Signed for Collective Shout
2025-07-10
Melinda Tankard Reist signed the payment-company letter for Collective Shout.
July 2025 payment campaign → itch.io
Platform reported campaign effects
2025-07-24 to 2025-08-01
itch.io attributed processor scrutiny and its broad adult-content deindexing to the campaign. Underlying private processor instructions were not obtained; Mastercard denied directly requiring game restrictions.
Further reading
See the connections
Open this part of the network ↗What the connections say
7 relationshipsCollective Shout → Organised open letter → July 2025 payment campaign
2025-07-10
Collective Shout published the 10 July letter requesting payment-company leadership stop processing for the targeted game platforms.
Read the original source 1
NCOSE → Co-signed through Haley McNamara → July 2025 payment campaign
2025-07-10
Haley McNamara signed for NCOSE. Public campaign endorsement; no transfer of funds or directing authority established.
Read the original source 1
Jon Rouse → Co-signatory → July 2025 payment campaign
2025-07-10
Jon Rouse signed the open letter in his professional identification. No financial or legal authority relationship is stated.
Read the original source 1
Melinda Tankard Reist → Signed for Collective Shout → July 2025 payment campaign
2025-07-10
Melinda Tankard Reist signed the payment-company letter for Collective Shout.
Read the original source 1
July 2025 payment campaign → Requested processing withdrawal → Payment-letter addressees
2025-07-10
Letter addressed PayPal, Mastercard, Visa, Paysafe and Discover leadership. It was a pressure campaign and request, not a legally binding order.
Read the original source 1
July 2025 payment campaign → Targeted platform → Steam
2025-07-10
Steam was named among platforms for which the letter sought withdrawal of payment processing; Steam internal decision records were not reviewed.
Read the original source 1
July 2025 payment campaign → Platform reported campaign effects → itch.io
2025-07-24 to 2025-08-01
Reported by the cited source
itch.io attributed processor scrutiny and its broad adult-content deindexing to the campaign. Underlying private processor instructions were not obtained; Mastercard denied directly requiring game restrictions.