Money. Identity. Technology.
Follow the money. Find the decision.
Group of participants
More than100 distribution partners announced February2025; nearly30 implementations reported April2025 without names/logs.
DoubleVerify — product and membership brand → DV platform partners — reported implementation class
2025-04-24 – 2025-04-24
April24 release says nearly30 platforms implemented Highly Illicit and offers the category free to all platforms, including nonclients. No named platform logs, blocked-site count or raw-IWF-data redistribution licence proved.
Highly Illicit: Do Not Monetize — DV category → DV platform partners — reported implementation class
2025-02-13 – 2025-02-13
February release reports distribution to more than100 platform partners; this is not a count of activated recipients or blocked services.
DoubleVerify: customer choice, vendor defaults and review ↗
DV category authority: a later adoption claim and an upstream correction boundary ↗
Highly Illicit: Do Not Monetize — DV category → was reported distributed to over100 partners → DV platform partners — reported implementation class
2025-02-13 – 2025-02-13
Reported by the cited source
February release reports distribution to more than100 platform partners; this is not a count of activated recipients or blocked services.
DoubleVerify — product and membership brand → reported nearly30 category implementations → DV platform partners — reported implementation class
2025-04-24 – 2025-04-24
Reported by the cited source
April24 release says nearly30 platforms implemented Highly Illicit and offers the category free to all platforms, including nonclients. No named platform logs, blocked-site count or raw-IWF-data redistribution licence proved.