Money. Identity. Technology.
Follow the money. Find the decision.
Verification provider
Named Reddit processor. Exact contract/fees and independently verified deletion remain unknown.
Persona Identities, Inc. → Reddit
Current undated FAQ read 9 September 2026
ID route returns birthdate; selfie route estimated age. FAQ promises personal data deletion within 3 days. Claimed outputs/deletion, not independently observed behaviour or universal binary token.
Reddit UK mature-content age gate → Persona Identities, Inc.
UK implementation14 July 2025; current FAQ read 9 September 2026
Platform/provider identify Persona. FAQ places control of purposes and instructions with Reddit; executed schedule and payment terms unavailable.
Persona's original FAQ HTML was captured; Reddit ordinaryGET403, readable web substitute retained as derivative. No guessed email-inference supplier, fee or link to VerifyMy is earned. Current provider summaries must not be backdated to2025 retention arrangements.
Read the research & sources ↗The ICO's signed penalty notice23February2026 imposes GBP14,472,500 for specified UKGDPR infringements. Its processing period ends8July2025; its DPIA period ends31December2024. Paragraph74/PDF40 records Reddit's UK NSFW age-verification through Persona starting14July2025, after the relevant period. Paragraph301(a)/PDF152 expressly rejects treating later OSA compliance work as mitigation of those earlier infringements. Thus the fine was not an OSA fine for deploying Persona incorrectly, and the notice does not direct procurement of Persona.
Read the research & sources ↗UK implementation: platform choice, overlapping regulators and a cancelled national programme ↗
Reddit UK mature-content age gate → uses a named verification processor → Persona Identities, Inc.
UK implementation14 July 2025; current FAQ read 9 September 2026
Reported by the cited source
Platform/provider identify Persona. FAQ places control of purposes and instructions with Reddit; executed schedule and payment terms unavailable.
Persona Identities, Inc. → says it returns birthdate or estimated age to → Reddit
Current undated FAQ read 9 September 2026
Reported by the cited source
ID route returns birthdate; selfie route estimated age. FAQ promises personal data deletion within 3 days. Claimed outputs/deletion, not independently observed behaviour or universal binary token.